Updated: Friday, 14 Sep 2012, 4:58 PM EDT
Published : Tuesday, 13 Apr 2010, 9:39 AM EDT
PROVIDENCE, RI, - LIN TV Corp. (NYSE: TVL), a local television and multimedia company, today announced its renewed market positioning and brand evolution from “LIN TV” to “LIN Media”.
LIN Media unifies and reflects the strength of its market-leading multimedia product offerings, including local television, interactive, mobile and other platforms for content distribution, as well as its innovative advertising solutions. The Company’s legal name will remain “LIN TV Corp.” or “LIN Television Corporation”, as applicable.
“Throughout our history, LIN has been an industry innovator,” said LIN Media’s President and Chief Executive Officer Vincent Sadusky. “During this digital age, our strategic plan is focused on perfecting our core assets and investing in our digital future. Our rebrand better reflects our evolution to a leading multimedia company.”
LIN Media differentiates itself by delivering the greatest media experience to viewers in its local markets through multiple platforms. As the “preferred partner” for viewers and advertisers, LIN Media continues to grow and evolve, increase brand loyalty and lead multimedia innovation.
Supporting the corporate rebrand is a multifaceted branding effort, complete with a revamped mission, and vision, logo and website, which is currently in development. LIN Media’s mission is to use the power of its television, interactive, mobile and digital platforms to be the most relevant and consumed media source.
LIN Media’s vision is to be the market-leading local multimedia company and consumers’ and advertisers’ preferred choice for unique, innovative and relevant content on all platforms.
About LIN Media
LIN Media, along with its subsidiaries, is a local multimedia company that owns and/or operates 28 network-affiliated broadcast television stations and interactive television station and niche web sites in 17 U.S. markets. LIN Media’s online advertising business, RMM, leverages unique technology, new product innovation and customized interactive and mobile advertising solutions to deliver measurable results to local, regional and national clients.
LIN TV Corp. is traded on the New York Stock Exchange under the symbol “TVL”. Financial information about the company is available at www.linmedia.com .
For more information, contact:
Corporate Communications Manager