A Little More About Pink Power

WTNH NEWS 8 has partnered with the Connecticut Breast Health Initiative (CT BHI) to launch  Pink Power; a year round campaign to raise awareness and funds for breast cancer education and research in Connecticut. 

According to the CDC Connecticut has one of the highest incidence rates of breast cancer and is currently ranked 35 ^th, 21.7 death per 100,000, in the nation for breast cancer mortality.  Breast cancer is the second leading cause of death to women in Connecticut. 

Our communities need  Pink Power to help turn AWARENESS into ACTION for our State.

This isn’t just another pink campaign for the month of October.  The station is committed to raising the importance of breast cancer research and health all year long.   Through the campaign, Connecticut will get to know CT BHI, an organization that has been granting vital seed money to researchers in the State for the past ten years.  

To date, CT BHI has awarded over $1.8 million to fund important breast cancer research and education projects in Connecticut. Of the 20 researchers funded at various Connecticut hospitals, six have reported on their progress at national meetings and one research project is patent pending.

Pink Power will feature segments about this research as well as breast health educational segments, survivor journeys and stories about what individuals in Connecticut, young and old, are doing to make an impact by raising funds for research.

Pink Power also allows the viewers to interact and participate in many ways; keeping the message serious while inspiring the community to “Show your Pink Power!”

Look for pink lights at locations in New Haven in October and into the months to come, as well as contests, events and the 10 ^th annual CT RACE IN THE PARK at Walnut Hill Park in New Britain on Mother’s Day weekend. Of course you can always tune in to WTNH/WCTX for weekly stories about the fight against breast cancer.  

Visit CT BHI to learn more and donate.