Middletown's "Middnight on Main" New Year's celebration

MIDDLETOWN, Conn. (WTNH)-- Main Street Middletown is about to discover if things are truly better the second time around.

"It's like a week of sales in one day, it's awesome.  It's that much," said Danielle Vance from New England Emporium.

Danielle Vance is referring to last year's first "Middnight on Main," an event that brought in 10,000 people to celebrate the new year, a party that is 11 months in the making to showcase New England style.

"The charm of the downtown, it's historic, beauty, accessibility, the evening is walkable, we have the quality acts, and just the ways to get to Middletown, so many ways to get here," said Lucy McMillan, "Middnight on Main."

Final touches, from food preparations to rehearsals, were going on up and down Main Street leading up to the ringing of the church bells at midnight.

"It's really incredible, I mean we weren't sure in our first year what was going to happen. The first three o'clock hour, people were trickling in, but after that, we were turning people away," said Matt Pugliese, Executive Director of "Oddfellows Playhouse Youth Theater."

The second time around, just as busy with perhaps greater anticipation, as well as expectation of the exhaustion that follows, after fulfilling 11 months of work.

"I will relax when I get home, about 2:00 AM when I am sleeping in my pajamas," said Pugliese.

So there are dozens and dozens and dozens of things going on at Main Street Middletown, it fills out an entire page.

You can go to their website for more information at http://www.middnight.org/.