In this file photo, a customer leaves a Target store in Los Angeles. (AP Photo/Damian Dovarganes, File)

Target to match some rivals' online prices

Online sales are expected to increase this year

Updated: Wednesday, 14 Nov 2012, 11:11 AM EST
Published : Wednesday, 17 Oct 2012, 8:58 AM EDT

(CNN) - Retail store Target is getting competitive to get your business this holiday season.

The company recently announced that it will match prices from Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com and babiesrus.com.

This move comes just days after rivals Best Buy and Toys-R-Us said they would match prices of their competitors like Amazon, Wal-Mart, and Sears.

Retailers are changing their tactics because online holiday sales are expected to increase 12 percent this year to $96 billion.