NEW HAVEN, Conn. (WTNH) -- October is breast cancer awareness month. It's a disease so many in our state have had to face. And now News 8 is kicking off a new campaign to help.
From Keith Kountz on the set to Anne Craig, Ali Reed, and our newsroom coordinator Jen Piscopo, even Gil Simmons showing us some fancy footwork with pink socks. Everyone at News 8 is getting behind Pink Power.
It's not just our on-air folks, but also folks who work behind the scenes, from our engineers, to our editors, even news managers in studio control; there is pink as far as the eye can see. Shirts, ties, and yes, socks, argyle and ribbon.
News 8 really got creative. It wasn't just in the newsroom, our sales staff and promotions got in the mood. We found a pink belt and matching blazer, and perhaps best of all, the official pink News 8 hard hat. Why are we doing all this?
"Connecticut is the second-highest incidence rate of breast cancer throughout the entire country," said Kate Baumann, customer promotions specialist.
Baumann is heading up our new campaign called Pink Power, Take a Stand in Connecticut. News 8 has partnered with Connecticut Breast Health Initiative, and to kick it off we had the East Rock monument lit up with a pink spotlight.
"It's a year long campaign to help raise awareness and raise funds here in Connecticut," Baumann said.
Pink Power won't end at the end of the month because this disease won't either. Local businesses are now getting in the swing of things, including Blossom Shop on Orange who hit the streets.
"October is breast cancer awareness month so we're handing these out," said one Blossom Shop employee.
Passing out pink boutonnieres, a gentle reminder to be aware. And we found out on the streets of New Haven that folks do need some reminding.
"Not before I knew that it could be in my family, in my genes, but I don't know," said Christina Deberry, of Hamden, "I don't really think about it."
If our efforts to pull out all the stops at News 8 and bathe ourselves in pink can inspire even one person to get a check-up, make a donation, volunteer some time, that's Pink Power, and that's worth it.
"I think so, yeah, should have, you remind me to go," Cheshire resident Emma Kruglov said laughing.
All money raised will go for research and education, and every dollar will stay in our state. We can't do it alone though. If you want to get involved you can go to WTNH.com or our Pink Power page on Facebook.
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