Cruisin’ Connecticut – Chips for Charity at Deep River Snacks

Cruisin' Connecticut

DEEP RIVER, Conn. (WTNH) – Today, we are Cruisin’ Connecticut to Deep River, home of Deep River Snacks.

Owner, Jim Goldberg, took over a failing popcorn company, and has transformed it into an international chip company with a local twist.

The town of Deep River is known for its serene, quaint feel with a population under 6,000. But Deep River Snacks has put the town on the global map!

Goldberg explains his company’s story:

So I started literally making recipes in my house. It took me 19 recipes to get my first product perfected. Started selling the product in Connecticut. We’re in all 50 states, we’re actually international now. Last year we sold over 50 million bags of potato chips. My son loved the competitor’s product in the tortilla chip category, but I didn’t want him eating red dyes and yellow dyes.

So it took me five-and-a-half years to create the nacho cheese recipe, but we’ve created something that tastes as good, if not better than, the leading brand. It’s good flavor and it tastes natural, not too salty, not too sugary. It’s organic and it’s free of all the dyes.

It’s been a long road but it’s treating people right, and creating a great product and really having a differentiated message behind what our company is all about, which is the “Because We Give a Chip” tagline.

The company features organizations on the back of every bag of chips, and donates hundreds of thousands of bags of chips to charitable events each year. In addition, Deep River Snacks donates at least 10% of profits to charity every year.

Goldberg says he has no plans of leaving Connecticut:

My wife is not moving so I am living here. I grew up in this town and it feels like home.

Know of cool people, places or events to check out for “Cruisin’ Connecticut?” Email me, or let me know on: Facebook, Twitter, Instagram or Snapchat: @RyanKristafer

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

New Haven

CT Food Bank and Stop & Shop collect turkeys to give to families in need for holiday season

News /
Thumbnail for the video titled "CT Food Bank and Stop & Shop collect turkeys to give to families in need for holiday season"

Police investigating shooting in New Haven, one injured

News /
Thumbnail for the video titled "Police investigating shooting in New Haven, one injured"

New Haven honors veterans' service with annual tribute

News /
Thumbnail for the video titled "New Haven honors veterans' service with annual tribute"

Local Wilderness School leader seriously injured in rock slide works to compete in Paralympics

News /
Thumbnail for the video titled "Local Wilderness School leader seriously injured in rock slide works to compete in Paralympics"

QU Poll: Biden holds slight lead in New Hamphire's Democratic primary

News /
Thumbnail for the video titled "QU Poll: Biden holds slight lead in New Hamphire's Democratic primary"

20-year-old SCSU student-gymnast passes away after sustaining injury while training

News /
Thumbnail for the video titled "20-year-old SCSU student-gymnast passes away after sustaining injury while training"
More New Haven

Hartford

Hartford Healthcare now available to Connecticut vets

News /
Thumbnail for the video titled "Hartford Healthcare now available to Connecticut vets"

Local Wilderness School leader seriously injured in rock slide works to compete in Paralympics

News /
Thumbnail for the video titled "Local Wilderness School leader seriously injured in rock slide works to compete in Paralympics"

Volunteers assemble care packages for military personnel in Afghanistan

News /
Thumbnail for the video titled "Volunteers assemble care packages for military personnel  in Afghanistan"

St. Francis offers one-on-one coaching to help people start recovering from addiction

News /
Thumbnail for the video titled "St. Francis offers one-on-one coaching to help people start recovering from addiction"

Scammers posing as FBI agents, calling New Haven, Bridgeport residents saying they're under investigation

News /
Thumbnail for the video titled "Scammers posing as FBI agents, calling New Haven, Bridgeport residents saying they're under investigation"

Take a look inside George Washington's dinner in Wethersfield

News /
Thumbnail for the video titled "Take a look inside George Washington's dinner in Wethersfield"
More Hartford

Town of Sprague unveils first statue honoring female military members in the state

News /
Thumbnail for the video titled "Town of Sprague unveils first statue honoring female military members in the state"

Electric Boat fined $10K after worker falls 20 feet into sub

News /
Thumbnail for the video titled "Electric Boat fined $10K after worker falls 20 feet into sub"

One person found with gunshot wound in New Haven

News /
Thumbnail for the video titled "One person found with gunshot wound in New Haven"

Overdose Action Team in New London

News /
Thumbnail for the video titled "Overdose Action Team in New London"

Web Extra: Jen Muggeo from Ledge Light Health District

News /
Thumbnail for the video titled "Web Extra: Jen Muggeo from Ledge Light Health District"

18-year-old arrested after reportedly shooting person in head at Norwich house party

News /
Thumbnail for the video titled "18-year-old arrested after reportedly shooting person in head at Norwich house party"
More New London

Quick turn around for new Mayor of Middletown

News /
Thumbnail for the video titled "Quick turn around for new Mayor of Middletown"

Middletown man wanted in domestic violence incident turns himself in

News /
Thumbnail for the video titled "Middletown man wanted in domestic violence incident turns himself in"

Florsheim Mayoral Speech - Middletown

News /
Thumbnail for the video titled "Florsheim Mayoral Speech - Middletown"

Ben Florsheim talks to News 8 after his victory in the polls in Middletown

News /
Thumbnail for the video titled "Ben Florsheim talks to News 8 after his victory in the polls in Middletown"

Benjamin Florsheim wins Middletown mayoral race

News /
Thumbnail for the video titled "Benjamin Florsheim wins Middletown mayoral race"

Vaccine forum in Middletown, panel discussion on vaccinating to prevent spread of measles

News /
Thumbnail for the video titled "Vaccine forum in Middletown, panel discussion on vaccinating to prevent spread of measles"
More Middlesex

Litchfield

Torrington Fire crews extract driver from rollover accident, injuries reported

News /
Thumbnail for the video titled "Torrington Fire crews extract driver from rollover accident, injuries reported"

Woodbury middle schooler arrested for online threat to shoot up picture day

News /
Thumbnail for the video titled "Woodbury middle schooler arrested for online threat to shoot up picture day"

Bone marrow recipient comes face-to-face with CT donor for the first time

News /
Thumbnail for the video titled "Bone marrow recipient comes face-to-face with CT donor for the first time"

More than 35K power outages, downed trees reported as nor’easter rips through CT

News /
Thumbnail for the video titled "More than 35K power outages, downed trees reported as nor’easter rips through CT"

More than 40K power outages, downed trees reported as nor'easter rips through CT

News /
Thumbnail for the video titled "More than 40K power outages, downed trees reported as nor'easter rips through CT"

More than 3,000 under 'boil water advisory' in Torrington

News /
Thumbnail for the video titled "More than 3,000 under 'boil water advisory' in Torrington"
More Litchfield

CT Style Content Disclaimer

The information, advice and answers displayed in the CT Style section of WTNH.com are those of individual sponsors and guests and not WTNH-TV/Nexstar Media Group, Inc. WTNH.com presents this content on behalf of each participating CT Style sponsor.