If you’ve got Mexican heritage AeroMexico’s got a deal for you.
Several months ago Mexico‘s national carrier unveiled what it calls the “DNA Discounts” program.
It gives discounts to Americans who take a test showing they have Mexican ancestry.
The more Mexican DNA you have, the bigger the discount.
Mexico’s largest airline is trolling Americans and it’s the best. h/t @Aeromexico
At first glance, it’s a bid to boost tourism but with definitive political undertones, an ad for the promotions has gone viral.
It shows AeroMexico representatives interviewing residents of Wharton, Tex. on their opinions about Mexico.
Some dislike Mexico, others simply say they have no interest in traveling there.
Then, they are told what percentage Mexican DNA they have.
Some are dismayed, others confused, some excited.