Amazon announces Prime Day sales event for Oct. 13, 14

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(WTNH) — Amazon is looking to jumpstart the holiday shopping season. The company announced that its annual Prime Day sales event will be held over two days in October.

The first time it’ll ever take place in the fall season. Major retailers hope to push shoppers to start holiday shopping in October in an effort to avoid the typical late-season crowds.

This year’s Prime Day runs Oct. 13 and 14.

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