Amazon Tosses Out Its First Super Bowl Commercial

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2016-01-28 Amazon Echo YouTube_228311

Here’s one Super Bowl party we really wish we could attend.

Amazon kicked off its first-ever advertisement for the big game. The spot, which was released today, shows Amazon’s Echo speaker, which has been a surprise hit for the company, helping Alec Baldwin and Dan Marino plan a party.

The speaker comes with a built-in personal assistant named Alexa, who responds to requests anytime someone in the room says her name.

Check out what happens as Baldwin and Marino brainstorm for their Super Bowl party with Alexa answering questions including: “What’s a snack stadium?”

(Spoiler alert: It’s a stadium made of snacks.)

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