Big Y ending gold coin program

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Big Y is ending their gold coin program.

Assistant Store Director Doug Zimmerman told WWLP Big Y is phasing out the gold coins by January 3. Customers, however, will still be able to redeem gold coins until the end of January.

Zimmerman said the decision to end the program was made after listening to customer feedback, saying it was hard for customers to remember to bring their gold coins in and to track current promotions.

Instead of coins you’ll be able to receive coupons digitally. 

 Zimmerman told WWLP digital coupons will make it easier for customers to access good deals.

“It’s much easier, more convenient,” Zimmerman said. “It’s just a much more personal shopping experience. We can actually tailor a lot of the shopping our customers do through their shopping history, just a lot more convenient.”

To learn more, click here.

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