The ad featured a bartender sliding a bottle of Heineken light. The bottle passes several black people before it arrives to a lighter-skinned woman. The tag line: Sometimes lighter is better.
Hip-hop star Chance the Rapper on Sunday tweeted the commercial was “terribly racist.” He said he thought some companies were purposely “putting out noticeably racist ads so they can get more views.”Related Content: Local brewery is hoping to raise the limits on what it can sell
In a statement, Heineken says while the ad was referencing Heineken Light, “we missed the mark.”
Heineken drew praise last year for its “Open Your World” commercials, which featured people of different backgrounds discussing their viewpoints.