Hartford

March Madness to bring business boost in Hartford

HARTFORD, Conn. (WTNH) - Get ready basketball fans, March Madness is coming to Hartford. 

The first two rounds of this year's NCAA tournament will be played at the XL center. Businesses nearby are getting ready for a big boost, and people in the city are really fired up.

"I love my sports! Especially on the weekends!"

"I have been going to the games every season so definitely. If I could [get tickets] that would be great. I don't have any, if you're asking. Oh well I tried I'm trying!" Jane Ho, Hartford.

"This is a big big thing for Hartford. This will draw thousands of people," Steve Abrams, Max Downtown. 

At Max Downtown, they have the big screen TVs up, the bar open, and servers ready for when the crowds arrive. It's also good for employment.

So just how much money will this bringing the Hartford? The tournament is expected to bring in about $7.7 million in revenue, attracting about 25,000 people, and that should add up to about 3,500 hotel room nights.

The event planners intend to make a full week out of it, with free viewing sessions as the teams practice to happy hours and restaurant deals. It's going to be one week long party.


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