‘Nip it in the bin’ campaign aims to reduce litter from mini liquor bottles


Conn. (WTNH) — The Connecticut Liquor Industry is trying to reduce litter with a new campaign.

It wants people to properly dispose of mini bottles known as ‘nips.’

It’s collaborating with an environmental group to launch the retail portion of its campaign, “Nip it in the Bin: Don’t Trash Connecticut.”

It will include signage in liquor stores. This part of the effort will launch Tuesday.

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