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Burger King launching meals based on moods

Consumer

Burger King is taking a swipe at McDonald’s with its own not-so-happy meal.

The fast food chain is advertising “Real Meals” — and they don’t come with a toy.

They come with an adult-sized whopper combo meal, and you can order based on how you’re feeling.

Related Content: McDonald’s late-night menu getting smaller

For instance, the “Salty Meal” or the “Blue Meal.”

It’s a collaboration with the nonprofit Mental Health America for Mental Health Month, which is May.

The slogan on the boxes reminds customers “No one is happy all the time.”
 

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