Different holiday shopping strategy suggested for Black Friday

Consumer

In years past, we told you to wait on buying toys to scoop up hot deals. But the strategy tip for this year’s toy buying is going to be different. 

This holiday season will be the first one without a major toy chain in play. 

According to research from marketing company Criterio, 78% of shoppers who plan to shop in a physical store say they will head to Walmart or Target. but they have a fraction of the toys in store that Toys-R-Us had.

Amazon will pick up a lot of the slack online, but don’t wait too long.

“If you really want your children to be able to pick something out that is really special to them, then maybe it is work going to the stores,” said Nick Guy, Senior Staff Writer at Wirecutter. 

There isn’t one big breakout tech gift, but for TV fans, new Oled technology has them drooling and this is the first they are even remotely affordable.

“Oled is a technology that produces black or blacks in sharper colors,” said Guy. 

Three years ago, a 55 inch Oled was $3,400, but this year we’re seeing prices as low as $1,299 for the same size. Look for budget TVs to have the best prices on Thanksgiving, but mid-range and high-end tvs see the biggest discounts on Cyber Monday.

The one big difference is less discounting after Black Friday week. 

Retail experts are anticipating that an increase in material goods because of rising wages and the threat of tariffs. 

There will not be massive discounting later in the holiday season, so the best time for deals is the next six days or wait until after the holidays.

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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