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Panera Bread rolls out new coffee subscription service

Consumer

(CNN) — Panera Bread has a treat for coffee lovers.

It’s unveiled a new, nationwide coffee subscription program that offers unlimited hot or iced coffee.

Niren Chaudhary, the CEO of the St. Louis-based chain, tells USA Today the goal is to change the face of the industry.

The price tag on a monthly subscription is $8.99. The unlimited access to coffee is available at all hours and for any sized cup.

Those interested first have to become a member of Panera’s loyalty program, MyPanera.

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