Dick’s Sporting Goods announced on Tuesday that it will stop selling hunting rifles at 125 of its stores, according to Reuters.
The company reportedly also said it will replace Reebok merchandise with its own, in-house apparel brand.
“We think that it (company’s private label) will do more business there than we did with Reebok,” Chief Executive Officer Edward Stack said on a post earnings call with analysts.
The company’s sales have slumped in the past year after it banned sales of assault-style rifles and high-capacity magazines to people under 21 in the wake of the Parkland, Florida high school shooting in February of 2018.
The company did not list which stores would stop selling hunting rifles. Dick’s Sporting Goods operates 729 stores in the U.S. and says it will continue selling hunting equipment in stores where demand is strong.