GUILFORD, Conn. (WTNH) – For the first time ever, the Philadelphia Eagles are bringing home the Lombardi trophy. Philly fans are rushing out to by commemorative T-shirts, and those shirts are coming from a company right here in Connecticut.
Before the Gatorade was dry on Eagles’ coach Doug Pederson, the ink was already wet on the Super Bowl Championship T-shirts.
“Right when that final whistle blows, we get in our cars, rush down here, fire the presses up, get the shirts going around, in through the dryer and out to stores,” explained Jesse Mahon, Sales Manager of Zuse, Inc.
“Normally, we have the team that we’re asked to print for all set up on the presses, and then we either print or we go home if they lose,” said Zuse owner Ted Zuse. “But this year’s a little different.”
It is different because both teams are within a fairly easy drive of Guilford, so Zuse had the contract for both. From a sentimental perspective, the Patriots were the favorite around the shop. After all, Guilford is in New England. However, if you think of it from a business perspective, an Eagles win is actually the more profitable outcome. Every Patriots fan already has a Super Bowl T-shirt (or 2 or 3 or 5). Philadelphia fans have never had one before.
“When we talk to the folks in charge they are telling us that the buy for this marketplace is substantially bigger than it’s been in other years,” Zuse said.
With two shifts working all-out, starting at the end of the game, Zuse managed to ship out 20,000 shirts. You might think that would make this a special, banner day in the T-shirt business.
“Believe it or not, we’re a busy place,” said Mahon. “Not much changes when this goes on. For us, it’s more or less just another day at the office with a little bit longer hours.”
He is hoping some teams from this area win NCAA and NBA championships, and maybe a world series, too. Zuse would be more than happy to make the shirts.