Study: Women pay more for cosmetics marketed towards women


Are women paying a “pink tax” on personal care products at the drugstore?

A study published in the Journal of Cosmetic Dermatology compared the prices of 110 face moisturizers to see if women were paying more than men for the same product. 

The report found – they are- about $3 more per ounce.

Related: Hamden deli owner pleads guilty to tax evasion charges

“We looked at color, pinks reds for women as opposed to blacks grey for men, hard edges of bottles for men unless there’s more value of something being provided to women at a higher cost, I just think it’s not fair practice and something that needs to change.”

The study did not compare ingredients.

The researchers behind the report say a good tip is to look for unscented, gender neutral products. 

Those were $4 cheaper per ounce than products solely marketed to women.


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