Mystic Aquarium and Seaport launching new tourism campaign

News

With Spring right around the corner, iconic businesses in Mystic including the aquarium and seaport are going into their own pockets to help promote the popular seaside destination.

On Wednesday, several businesses announced a privately-funded marketing initiative to attract people to Mystic.

Related: Mystic Aquarium opens new Milne Ocean Science and Conservation Center

The campaign, called “Sea Mystic” will sponsor billboards on Interstate 95 in Fairfield and New Haven, as well as on their new website seamystic.org.

President of the Greater Mystic Chamber of Commerce Peggy Roberts says, “We are so proud and so happy at the chamber that so many of our members have come together to do this for Mystic because it’s going to help everyone.” 

The group has rasied an initial $100,000.

Related: Exclusive look at Mystic Aquarium’s newest residents

Contributors say they hope to inspire further state and private investments in tourism. 

Copyright 2021 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Norwich mom says COVID helped save son's life after discovery of rare genetic condition

News /

Yale opens COVID vaccination site in New London; only serving those in Phase 1A and those over 75 for now

News /

U.S. Coast Guard Band based in New London represents CT in 'Parade Across America'

News /

Local organization provides meals to people who need to quarantine due to pandemic

News /

New London Police investigate hate crime incident against member of City Board of Education

News /

East Lyme PD: Two men caught stealing grease from local restaurant

News /
More New London

Trending Stories

Don't Miss

More Don't Miss