The ‘impossible burger’ is plant-based and will be tested out at 59 locations in and around St. Louis.
If all goes well… The veggie burger could be rolled out nationwide.
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The Impossible Whopper has fewer calories than the original beef-based burger, and it’s also low in cholesterol and has zero trans fat.
It’ll cost about a dollar more. Burger King’s chief marketing officer tells the New York Times (https://nyti.ms/2I58i7A) his team struggled to differentiate between the veggie burger and the beef burger.