SPARTANBURG, S.C. (WSPA) – Krispy Kreme is deflating the price of a dozen Original Glazed doughnuts to match U.S. average gas prices.
“We know everyone could use a little doughnut deflation to sweeten the recent pain at the pump,” the company said in a statement.
Every Wednesday through Aug. 31, Krispy Kreme is pricing its Beat the Pump Original Glazed Dozen based on the national average price of a gallon of regular gasoline.
The price for Aug. 3 was $4.21, with prices changing week to week.
The company said guests are limited to two Original Glazed dozens at participating shops via in-store, drive-thru, or online.
Though a gallon of regular gasoline was selling for $4.21 on average Wednesday, that’s substantially lower than in June, when the nationwide average surpassed $5 a gallon. Nevertheless, it’s still painfully high for many frontline workers and families to afford, and about 32% higher than what drivers were paying a year ago.
The Associated Press contributed to this report.