The fast food giant announced Monday that it’s buying a tech start-up called Dynamic Yield.
It’s an Israeli company that uses A.I. to craft personalized experiences for customers.
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McDonald’s said it could use the tech to tailor the menu board at drive-thru outlets or recommend items based on a customer’s initial order.
The Wall Street Journal reported (https://on.wsj.com/2TABPbd) the acquisition was worth more than $300 million.
McDonald’s didn’t disclose the size of the deal or respond to a request for further information.
Dynamic Yield will remain a standalone business under McDonald’s ownership.