McDonald’s looking to use A.I. to boost sales

McDonald's Clothing Line_1532934756415

FILE – This Dec. 29, 2009, file photo shows a Big Mac sandwich in front of a drink at McDonald’s in North Huntingdon, Pa. McDonald’s announced the McDelivery Collection on July 20, 2017. The fast food giant describes it as “a selection of fun, fashion forward items you can wear or use whenever and wherever […]

McDonald’s may be hoping to use artificial intelligence, or A.I., to get you to spend more money at its restaurants.

The fast food giant announced Monday that it’s buying a tech start-up called Dynamic Yield.

It’s an Israeli company that uses A.I. to craft personalized experiences for customers.

Related Content: Facebook Marketplace Now Using Artificial Intelligence

McDonald’s said it could use the tech to tailor the menu board at drive-thru outlets or recommend items based on a customer’s initial order.

The Wall Street Journal reported ( the acquisition was worth more than $300 million.

McDonald’s didn’t disclose the size of the deal or respond to a request for further information.

Dynamic Yield will remain a standalone business under McDonald’s ownership.

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