There are new concerns about fake reviews on Amazon.
A report says, despite the attempts to stop them, paid reviews are still popping up.
Bluetooth speakers, headphones, and diet pills. They are the most susceptible to fake reviews.
The Washington Post, owned by Amazon CEO Jeff Bezos, reports (https://wapo.st/2HrDMBr) that a vast majority of reviews for popular categories appear to violate Amazon’s prohibition on paid reviews, artificially inflating the the ranking of thousands of items on the site.
Right now, it’s really difficult for sellers who are like us, competing against unscrupulous sellers engaged in activities that generate five-star product reviews of their own products.
While Amazon banned paid reviews a year and a half ago, The Washington Post says that hasn’t stopped some sellers from recruiting reviewers on social media sites.
In February, there were nearly 100 Facebook groups, one with 50,000 members, for the purpose of sourcing positive reviews. The Amazon sellers need to reach large markets of buyers. The Facebook groups offer an opportunity for sellers to have access to, in some cases, 70,000, 80,000 people. You would get the product for free in exchange for a review.
In a statement, Amazon said inauthentic reviews made up less than 1% of all reviews. Facebook says it removes the groups once its made aware of them.
There are more ways people can tell a real review from fake ones. You can go in and reverse search a url for a product. You can also spot the fakes by doing digging, but it will take some time. For example, look for the dates on the reviews. A huge influx of reviews on the same day that are all positive can mean most of them were were paid.
Also, watch the language. If there’s a lot of repetition in the language, somebody says over and over, “I use this at the gym,” that can be a giveaway as well.