(WTNH) — Instagram is working to prevent social media addiction by releasing a new feature that alerts users when they have seen all photos and videos from their friends, family and brands they follow on Instagram.
This new alert appears in user’s feed as text displaying, ‘You’re All Caught Up: you’ve seen all new posts from the past two days’.
The notification was released as feedback from users who disliked the order of posts showing in non-chronological order in the Instagram feed in fear of missing out on content. The social network also released the signal in hopes of limiting time spent in the app with mindless scrolling.
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In May 2018, Instagram CEO Kevin Systrom tweeted about wanting to take responsibility for the growing trend of online addiction hinting on this new product feature. Facebook CEO Mark Zuckerberg, the parent company of Instagram, is also a proponent of “time well spent”, meaningful social interactions and how social media factors into user’s well-being.