CROMWELL, Conn. (WTNH) — Keep your eye on the green next year, because Cromwell’s Travelers Championship will be a 2024 PGA Tour Signature Event.
Nathan Grube, the tournament director, said the designation is because everyone involved made this year’s event a success.
“The volunteers worked harder, our staff worked harder, the fans came from further than they ever came,” Grube said. “We had more corporate sponsorships than we’ve ever had, players that we’ve never seen before, like ‘I want to see that I keep hearing about the tournament,’ and so I am proud of what we as a community did last year.”
It’s not the first time the Travelers Championship has had the designation. It was elevated this year, as well.
The title means more prize money on the field — to the tune of $20 million for 2023. Between 70 to 80 golfers will compete for the purse. The designation also means that all athletes will play all four days.
Next year’s event will be held on June 17 to June 23.
Restaurants like Carbone’s Prime in Rocky Hill do well during the week of the tournament.
The manager, Ryan McCarty, said the elevation in status will mean more business.
“We all know being from Connecticut how big it is for us here,” he said. “So, it’s cool to see it get that recognition again.”
Not cutting golfers over the four days is expected to help the restaurant even more because it’ll keep fans in town longer.
“The summer definitely wanes and flows depending on the week,” McCarty said. “People are on vacation, kids are out of school. That week, for us and a lot of restaurants in the area, it really does give them a boost during that week, which is awesome.”
The event, which raises money for charity, is also expected to further help area nonprofits.
“By lifting up the event, you’re also lifting up the hundreds of charities like ours that benefit from the event,” said Jason Jakubowski, the president and CEO of Connecticut Foodshare.
He said donations jumped 35% when the Travelers Championship became a Signature Event. The nonprofit was given $15,000 last year alone.
“That’s 30,000 meals that we were able to provide for people all across the state of Connecticut because of the generosity of the Travelers Championship,” Jakubowski said.